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Business Plan
Prusák, Ondřej ; Hornungová, Jana (referee) ; Bartoš, Vojtěch (advisor)
The thesis is aimed at business plan forming for a company establishment, which would provide services in area of grafic design and advertising. This thesis includes all specifics taken into consideration at business plan realization. The contents of this business plan are the environment analysis, financial plan, evaluation of investments and risk analysis.
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Analyse and Design of Information System to Register and Controlling of Orders
Kintr, Lukáš ; Slavíček, Tomáš (referee) ; Dydowicz, Petr (advisor)
The main content of this thesis is a brief analysis of the current state of all information systems in the advertising company Farao Ltd., thorough analysis of the IS in the area of register and controlling of orders. Based on these analyzes are presented possible solutions to the current situation, including the analytical solution of the creation a system right to the needs of the company and its subsequent implementation. Another important chapter is the evaluation and selection of an optimal solution that takes into accounts both functional (technical) aspect, and economic efficiency of invested money.
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Marketing Mix of Company REEX, spol. s r.o.
Jiříková, Iva ; Sláma, Tomáš (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis focuses on analyzing the development of marketing activities of company REEX, spol. s r.o. The company deals with creating advertising and communication campaigns. The theoretical part primarily focuses on marketing mix, marketing communication, customer relationship management and marketing by target groups. In the practical part I will analyze current status of the company, its external and internal surroundings and I will make SWOT analysis. I will compile suitable marketing plan for company REEX, spol. s r.o. based on results from analysis.
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Development of Business Activities of Company
Zahradník, Michal ; Řezníček, Michal (referee) ; Zich, Robert (advisor)
The study deals with the development of business activities of a company; specifically, the proposed promotional items sale via the Internet. This topic will be handled in a particular company, being the advertising agency Premiera Sweet. The theoretical part will concern the description of the company, general sale system in areas covered by the company and the specific system of the company’s sale. Furthermore, we will present some information on the Internet sale. The practical part will be dedicated to the Internet goods sale system used by the company and the impacts of such development on the company both in economic and organisational terms.
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Marketing as a tool for civil society organizations to promote public interests
Gabrielová, Simona ; Šťovíčková Jantulová, Magdaléna (advisor) ; Moree, Dana (referee)
The diploma thesis deals with the use of marketing strategies as tools of civil sector organizations to promote public interests. The first part of the thesis serves to clarify the theory of organized civil sector, marketing strategies of civil sector organizations and the legislative process in the Czech Republic, including clarification of the concept of public interest. The second part of the thesis consists of qualitative empirical research, which aims to describe the whole form of the selected campaign created to promote public interest in the form of legislative change while understanding how campaigners evaluate the campaign and how they perceive cooperation between civil society organizations and marketing agencies for the implementation of the campaign. The chosen research method is a case study of the successful marketing campaign of the czech civic sector organization Svoboda zvířat, which contributed to the promotion of the public interest. By using data analysis and semi-structured interviews the case study acquaints the reader with the key circumstances of the selected campaign, its proposed marketing strategy including its explanation, with the campaign implementation process including the context of the legislative process of the public interest, with evaluation of the campaign from...
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Process organization of a professional organization Multimedia creative team
Bílková, Kateřina ; Vondra, Zdeněk (advisor) ; Lisý, Martin (referee)
Multimedia creative team (MMCT) is a students professional organization producing multimedia output for commercials. MMCT needs a new optimal process model, which would work better than the present one. To reach this goal will be used the SWOT analysis and also the experience of the author of this thesis, who is actually a managing director in this very organization. In this thesis organizations similar to this one will be described at first, then MMCT will be analyzed and afterwards all the organizations will be compared with MMCT. The practical part will design a new process model for MMCT, which will be verified by a case study. Also two persons from practice will comment this model and give some recommendations.
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The role of brief in tender for marketing campaigns
Procházková, Michaela ; Černá, Jitka (advisor) ; Grunt, František (referee)
The bachelor thesis deals with the issue of a tender procedure and the importance of a high-quality brief which facilitate this process. Theoretical part focuses on advertising agencies, their history, division and covering associations. Furthermore, the recommended content of the brief and the tender procedure by Association of communication agencies are specified. The role of quality research through the expert interview is emphasized. In the practical part of this thesis is interviewed the contracting authority and the agency's failure in the specific tender is being investigated. Following this research, there are recommendations for the agency resulting from the interview.
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